One of Nigeria biggest network provider MTN, originated from south Africa is giving out to the community. Giving to community in different forms is part of company’s corporate social responsibilty, CSR. MTN begins this CSR yesterday. MTN calls it #Yellowcare. It will continue for the next 21 days.
According to the information gathered, #Yellowcare have been a culture of the MTN family. For the past 11 years, all staff including the CEO and COO participates in this programme. The major aim of the 21 days programme is to invest on Education.
The 21 days of #yellowcare is a period of time all staffs of this internet service provider shows love, share knowledge to the younger generation and create a better future.
The CEO of MTN Nigeria, Ferdi Moolman states this, ‘For 21days, we are going out and we are giving from our heart. We have done this for 11 years & we won’t stop now.’
The theme song for this year #Yellowcare is ‘Together we can make the world a better place. You can, we can.’ The song was compose by Emmy and it would be made available as a ring-back tone for the 21 days.
You can join MTN Nigeria to celebrate these periods by using the hashtags #Yellowcare and #21daysofYellowcare on social media channels.